Ribon Therapeutics is a newly-formed cancer research startup. I helped Ribon take an almost-finished logo and add the final touches that make it a stronger logo. The changes were subtle, but made a big difference. I extended the line over the “ri” to give the logo more balance and call out that the name is pronounced “rye-bon” and not ribbon. The second tweak to the logo was to swap around the shapes in the graphic burst to match up to the molecule Ribon is studying. And finally I adjusted the colors to be a bit warmer and aligned with Pantone standard colors.
After the logo was finalized I created business cards, letterhead, and a powerpoint master template.